You wake up at 5:30. You check your Whoop. You take your AG1, creatine, vitamin D, fish oil, magnesium threonate. You do 3 minutes of cold water. You have a standing desk and blue-light blockers.
And still — by 2 PM, your focus is gone. By 10 PM, you are staring at the ceiling. Your stress response has been running hot all day and your body does not know how to come down.
You are not broken. You are doing more than 99% of people. But something is missing from your stack.
$200/Month on Optimization. Same 3 Problems.
Despite all the tracking, all the supplements, all the protocols — three things remain stubbornly hard to fix:
1. Focus that actually lasts. Not the 20-minute burst after coffee. Real, sustained attention for 3-4 hours.
2. Sleep that actually restores. Not just 7-8 hours in bed. Deep sleep. REM recovery. Waking up before the alarm.
3. Stress response that actually resets. Not "managing stress." An actual physiological downshift in 15 seconds, not 15 minutes of meditation.
400+ Clinical Studies. 2,000+ Years. Nobody Told You.
Auricular Acupressure
More clinical research behind it than ashwagandha, lion's mane, and L-theanine combined. Practiced for 2,000+ years. Recognized by the WHO. Used by the US military. Integrated into VA hospitals.
The reason you have never heard of it is not because it does not work. It is because every brand that tried to bring it to market positioned it for a completely different audience than you.
The Science Is Simple
Your ear has 200+ acupressure points mapping to specific organs and systems through the vagus nerve. Apply precise pressure to specific points and you trigger measurable physiological responses.
This is not energy healing. It is targeted pressure on validated neurological access points. Same mechanism as acupuncture — minus the needles and the $200 appointment.
The US military calls it Battlefield Acupuncture. They use auricular therapy for acute pain management in combat zones. If it works for a soldier under fire, it can work for your 2 PM brain fog.
Ready to Try the Protocol?
Everything you need to start. Fresh pellets shipped every month.
Start Your Protocol — $39NERO: Clinical Precision. Built for Men Who Optimize.
Not a Bag of Pellets. A Protocol System.
NERO is the first auricular acupressure system designed specifically for performance-focused men. 3 precision protocol cards covering 5 targeted protocols. Each card shows you exactly which points to target. No interpretation. No research. No guessing.
Focus
Deep work. Meetings. 4 hours of locked-in concentration without caffeine jitters.
Sleep
Fall asleep faster. Stay asleep. Wake up rested. Your Whoop score will thank you.
Stress
Nervous system resets in 15 seconds. Takes the edge off without dulling your thinking.
Energy
Morning activation. Afternoon crash. Come alive without another cup of coffee.
Recovery
Post-workout. Soreness. Apply after training. Let passive pressure work overnight.
3 Minutes. 3 Pellets. Fresh Refills Every Month.
Pick a Protocol
FOCUS for deep work. SLEEP for tonight. STRESS before that meeting.
Clean + Place 3 Pellets
Wipe your ear. Follow the card diagram. Press each pellet for 5 seconds. Done in 3 minutes.
Press to Activate
Pellets provide passive pressure 24/7. Press each for 10-15 seconds when you want the targeted effect.
Fresh Pellets Ship Monthly
Replace every 3-5 days. Your $24/mo refill ships every 4 weeks so you never run out.
What Early Adopters Are Saying
"Put the SLEEP protocol on before bed and my sleep score jumped 12 points the first night. My HRV was noticeably higher. This is now part of my nightly routine."
"Used the FOCUS protocol during a 4-hour deep work block. Did not check my phone once. Not jittery like caffeine. Just locked in."
"STRESS protocol before a board presentation. Heart rate dropped. Delivered the best presentation of my quarter."
"RECOVERY after heavy squats. Usually wrecked for two days. Soreness was at least 40% less. Running them every leg day now."
$24/Month vs. What You Are Spending Now
NERO
- 5 protocols, one system
- Fresh pellets every 4 weeks
- 3 minutes to apply
- Zero side effects
- 400+ clinical studies
- Cancel anytime
Supplements
- Multiple products needed
- Recurring monthly cost
- 45-90 min to feel effects
- Potential interactions
- Variable evidence
- Hard to isolate results
Acupuncture
- Single appointment
- Weekly visits required
- 60-90 min per session
- Needles required
- Same mechanism
- $800+/month ongoing
$39 Starter Kit. $24/Mo Refills.
Starter Kit ($39)
- Matte black branded box
- 3 precision protocol cards
- Stainless steel tweezers
- 40 24K gold pellets
- 4 alcohol prep pads
Monthly Refill ($24)
- 40 fresh 24K gold pellets
- 4 alcohol prep pads
- Ships every 4 weeks
- Skip or cancel anytime
- Free shipping always
Questions
You get the full Starter Kit for $39 (box, tweezers, protocol cards, pellets, prep pads). Then every 4 weeks, we ship a fresh refill of 40 pellets and 4 alcohol prep pads for $24. Skip or cancel anytime from your account. No contracts, no commitments.
Yes. When you press the pellets, you feel firm pressure on the acupressure point. Many users report a noticeable shift within minutes — calmer breathing, clearer thinking, reduced tension. Subtle but real.
Over 400 published clinical studies say no. Randomized controlled trials show measurable effects on anxiety (up to 40% reduction), insomnia, pain management, and cognitive performance. The WHO has standardized the point maps. The US military uses auricular therapy for active-duty pain management.
Yes. Each protocol card shows a clear ear diagram with 3 labeled points. Use a mirror, place each pellet with the included tweezers, press for 5 seconds. About 3 minutes total. Most people feel confident after their first try.
Each pellet is roughly the size of a sesame seed. They sit inside the folds of your ear, not on the outer surface. From conversational distance, nobody notices.
Full refund on the Starter Kit within 30 days. Cancel your refill subscription anytime. No questions, no hassle.
Your Next Protocol Starts Here.
$39 to start. $24/mo for fresh pellets. 30-day guarantee. Cancel anytime.
Start Your Protocol — $39